THE OLLIE
Inspired by our old "Car Tricks" from the LMU parking garage, Conor and Conrad collaborated with Tim Ryan of TAR Productions to fabricate a video specifically designed to go viral. As our first attempt to make a viral video by design, we managed to organically garner 1.2m views in the first 3 weeks, the #3 most viewed of all time on Shred or Die, the top 25 most dugg sports videos of the year, and Google returns over 10 pages deep. Skater Zach Miller's balls also managed to inspire the copycat Kobe Bryant Nike campaign (jumping over an Aston Martin) achieving over 9m views world wide. This was early R&D for Yellow Cake Media and a homage to the late Duck Butter.
